[Saudi Arabian Game Market] Expanding Market with High Growth Rate
KeyTakeaways
– Saudi Arabia is a young country with about half of its population being under the age of 30.
– Highly interested in the gaming industry, Crown Prince Mohammed bin Salman has made an aggressive investment in the game market.
– In 2020, the Kingdom’s game market grew to a volume of $1 billion, ranking 20th in the global game market.
– Its game users tend to make high in-game payments.
Saudi Arabian Game Market
・ The Middle-East and Africa is a key growth region for the game market, and Saudi Arabia is at the heart of it.
・ Saudi Arabia has one of the world’s youngest populations, with about half of its 34.9 million population in 2020 being under the age of 30.
・ However, its religious, cultural, and natural environments limit the variety of entertainments.
・ About 60% of its population, 21.2 million, are gamers, and 40% of them are women.
・ In 2020, its game market recorded a staggering 41.1% growth over 2019, generating $1 billion in revenue and ranking 20th in the global market.
Paid Users
・Many players in Saudi Arabia spend relatively a lot on gaming.
・In Saudi Arabia’s gaming population, 32% are “average spenders” while Western Europe’s share is just 18%.
・Also, 12% are “big spenders,” a share much higher than Western Europe’s 4%.
・Console games have the highest share of big spenders.
・Nevertheless, the mobile segment has the greatest number of players and still generates the greatest revenues in the market by far.
Preferred Game Genre
・A survey reveals that 39% of Saudi Arabia’s game players enjoy puzzle games most.
・Sport (34%), racing (31%), and adventure games (29%) rank further down.
・More casual genres and ones based real-world sports are more popular in Saudi Arabia than in many other markets.
・These genre preferences can be explained by the reasons for playing indicated below.
Investment in Game Market
・Saudi Arabia has made an aggressive investment in the game market since 2020, reflecting its crown prince’s strong interest.
・The Public Investment Fund (PIF) led by the Kingdom’s crown prince acquired $3.3 billion of stock in three major game publishers in the fourth quarter of 2020.
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