Time Spent on Internet and Popular Platforms by Country

The previous article discusses why it is important to select different communities for each country. This article will explore which platforms are popular in each country and how we can use country-specific data in game marketing, including average time spent on the Internet, popular communities, and ages and gender ratio of gaming population.

Of all social network services, Facebook has the greatest number of users, which accounts for more than 70% of the total SNS users in the world. However, this is not always the case in some countries; in some countries Twitter, YouTube, or Vkontakte are more frequently used than Facebook. In other words, favorite SNS platforms vary country by country or culture by culture.

In particular, popular platforms of China are different from those of other countries, because the Chinese government has banned global platforms, allowing access only to domestic platforms, such as WeChat, TikTok, and Weibo.

These differences in policies, cultures, and preferences require different platforms and marketing strategies for each country. For this purpose, we need to look into relevant data by country, such as popular social network services, average time spent on the Internet, and ages and gender ratio of gaming population.

1. United States

  • Time spent on Internet: 6 hours and 42 minutes
  • Time spent on SNS: 2 hours and 03 minutes
  • Gender ratio: The number of female users is greater than that of male users in all ages, except for ages 25 to 34, in which the number of male users is greater.
  • Popular communities: Facebook is most popular, followed by Instagram and Twitter.
2. Canada

  • Time spent on Internet: 5 hours and 53 minutes
  • Time spent on SNS: 1 hour and 49 minutes
  • Gender ratio: The number of female users is greater than that of male users in all ages, except for ages 18 to 34, in which their ratio is equal.
  • Popular communities: Facebook is most popular, followed by Instagram and Twitter.
3. France

  • Time spent on Internet: 5 hours and 8 minutes
  • Time spent on SNS: 1 hour and 42 minutes
  • Gender ratio: The number of female users is greater than that of male users in all ages, except for ages 18 to 34, in which the number of male users is greater.
4. United Kingdom

  • Time spent on Internet: 5 hours and 28 minutes
  • Time spent on SNS: 1 hour and 42 minutes
  • Gender ratio: The number of female users is equal to or greater than that of male users in all ages, except for ages 25 to 34, in which the number of male users is slightly greater.
  • Popular communities: Facebook is most popular, followed by Instagram and Twitter.
5. China

  • Time spent on Internet: 5 hours and 50 minutes
  • Time spent on SNS: 2 hours and 12 minutes
  • Time spent on other media
    TV: 3 hours and 17 minutes
    Music streaming: 1 hour and 31 minutes
    Console games: 1 hour and 24 minutes
  • Popular communities
  1. WeChat
  2. SINA Weibo
  3. Baidu
  4. XIAOHONGSHU
  5. Tencent Weibo
6. Japan

  • Time spent on Internet: 4 hours and 22 minutes
  • Time spent on SNS: 45 minutes
  • Gender ratio: The number of male users is almost equal to or greater than that of female users in all ages, except for ages 25 to 44, in which the number of female users is greater.
  • Popular communities: LINE is most popular, followed by Twitter and Instagram.

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