Good day, this is Latis Global Game Operation Team. Technically, game operation provides 1:1 inquiry, event management, content creation, and production for users so that game users do not have any inconvenience in enjoying the game the most.
Many game developers around the world either build their own game management team or hire and operate a game management agency.
Although the methods of operation are different, the common goal is to provide high-quality game services for game users.
Latis Global offers a wide range of game operations for overseas users, and today we’re going to give you a variety of tips on how to run your game more efficiently based on the actual 3D MMORPG (Massive Multiplayer Online Role-Playing Game) game “Dragon Nest” developed by Eyedentity Games.
“Dragon Nest” is one of the games that have been loved by overseas users among the Korean games that have entered overseas markets. So, what is the secret to “Dragon Nest” maintaining its popularity for a long time since its opening?
So, first, let’s take a look at the “Dragon Nest” game, which we will tell you today as an example.
Introduction of “Dragon Nest”
“Dragon Nest” was officially launched in Korea on March 4, 2010, and has since opened in China, Japan, the United States, Malaysia, Singapore, Thailand, Vietnam, Cambodia, Indonesia, and Europe, and has gained great popularity. In celebration of the 12th anniversary of its release, the number of users worldwide has reached 200 million, and the game has been loved by users all over the world to the extent that it has been selected as one of the ‘Top 10 games with the highest number of users around the world’.
“Dragon Nest” is a Korean game, and when it was released in 2010, the 3D MMORPG game genre was rare. Many users can compete at the same time, and unlike general games in which the user’s field of view is fixed, the user’s view changes according to the user’s movement, giving users an unprecedented sense of experience in the game. As soon as it was released, it was loved by many users in Korea, and it has gained great success by advancing into various countries such as China, Japan, and the United States. It has won numerous awards in various countries, such as ‘The Most Potential IP’, ‘Best Overseas Online Game’, and ‘Top Most Popular PC Game’.
What basic game operation policy of Dragon Nest?
Then, what is the reason why it has gained so much popularity abroad and is still loved by many users after 12 years? Aside from the excellent localization that overseas users don’t feel awkward about, there is obviously another reason for the global game operation service.
1. Continuous game update
“Dragon Nest” has been constantly updating the game at least once a month since its opening until now. While most games are updated according to the season or major issues, “Dragon Nest” always provides users with new content, new characters, and new missions, so capturing the hearts of users with 100% freshness is one of the secrets of success. can.
These constant updates can also bring new fun to challenge-seeking gamers and build loyalty to stay in the game until missions are completed.
2. Multilingual game CS
Acquiring users and turning them into loyal users is not an easy task. It is possible through continuous attention and a lot of hard work.
Especially for multilingual games like “Dragon Nest”, there are more things to consider. Since users differ from country to country, it is recommended to take different methods of handling users. If you operate with a comprehensive manual, it can become a spark for users to leave.
So, when operating a game in multiple languages, you should not neglect cultural factors, regular events, or understanding user trends on social media.
3. Multiple user communication channels
In order to provide better CS service to users, it is necessary to review various community platforms as well as official game channels. Many game users are sharing their opinions about the game through various social media as well as official community channels. In particular, Global service games require monitoring of many channels because the SNS that users regularly use differs in each country. In the case of “Dragon Nest”, along with the basic official community, we continuously operate and monitor channels such as Facebook, Twitter, and Discord, while providing services that help users enjoy the game more, such as smooth communication, trend identification, and problem solving.
So for today
In order to operate a global game, we looked at basic services for multilingual game operation through the case of “Dragon Nest”. In the next section, we will introduce the details of the operation that can help real game users enjoy the game on these channels.
