How To Prepare for Running a Game Successfully as a Developer
Months and years of effort have finally paid off. Your game is ready to launch, having finished all the necessary preparations from complying with the different policies and guidelines of each store to integrating a billing system to generate revenue. And live service begins! Users are gathering in the virtual world you’ve created to play your game. However, ratings in the stores are lower than expected and instead of earning acclaim, your game is being bombarded with negative reviews.
The negative reception is perplexing as there weren’t any major issues with the game or its systems. In this case, what could have been the problem?
The answer is the absence of an appropriate response. Creating content that leverages exceptional development capabilities is one of the best ways to connect with players, but for a game with a business model where revenue is generated through continuous management, appropriate and quick response to various unexpected situations can be an important factor in operating a game successfully.
The method of progressing through in-game content may be fixed, but the way that the game is enjoyed can differ from player to player and for players rushing to complete the game, the situation is completely different. Therefore, developers need to put a lot of thought into considering whether outstanding development capability leads to effective communication. Communication can be accomplished through various ways and other endeavors can take its place.
If you have lots of experience with video games and various issues, you can set up a dedicated live ops team to handle communication with players and establish procedures on ways to respond to unexpected situations quickly.
However, even a developer with lots of game development experience may only have fragmented experience with live ops or be unfamiliar with it. If that is the case, collaborating with qualified live ops experts who have the experience can be an alternative. Today, we’ll be looking at what developers need to prepare before collaborating with live ops experts.
How To Prepare for Collaborating With Your Partner
1. Granting Access to the Developer Page of Each Store
Managing reviews, checking purchase histories, and responding to players can all be done from the developer page, so your partner should be granted access.
2. Granting Access to Tools for Checking Various Player-Related Logs
If logs do not exist for in-app purchases, rankings, or rewards, the partner will not be able to give detailed support, check for additional information, or provide reliable answers. Failure to respond quickly can cause dissatisfaction to accumulate and spread among players, creating unnecessary risk.
Therefore, if various in-game player activity logs are not available yet, steps should be taken to quickly set up such features. If you lack trust in the partner that is managing your game’s live ops, you can limit the partner’s access to read-only and share live ops duties while building trust.
3. Running Campaigns and Events Through Communities Outside the Game
If you’re actively running media advertisements with an ample marketing budget, community events can be considered low priority or not used at all. While some feel that the expected synergy effects (such as player activity that leads to DAU and revenue generation) of running community events are negligible, doing so is an easy yet effective way for the service provider to show appreciation to players. Therefore, running events and offering rewards are effective tools in live ops.
If rewards are given to all players who participate, considering rewards that are low importance but necessary will make it easier to determine the scope of rewards. Slightly better rewards can be offered if the reward winners are randomly drawn.
However, the same players continuously receiving rewards from the same types of events can lead to other players being dissatisfied. Therefore, setting limits on eligibility or offering rewards of a lower grade can be helpful when designing events.
Connecting with the community has recently become more important in live ops and as the live ops team has the most opportunities to connect with players, events that are collectively designed by the team will lead to increased player trust as players start to give constructive suggestions and feedback for the game’s roadmap and appreciate the team’s efforts and dedication.
In today’s article, we looked at the most important aspects of live ops.
For more insights or information about successful operations, we recommend finding out about your options through Latis Global Communications.
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