라티스글로벌 [French Game Market] The Biggest Market Size Recorded in 2020 - Latisglobal

[French Game Market] The Biggest Market Size Recorded in 2020

KeyTakeaways​

– The French mobile gaming market is growing, with 43% of all apps downloaded in France being video game apps

– Driven by the increased availability of smartphones, the percentage of female gamers rose to 47%, which is drastically higher than that of 20 years ago

– The French market does not consist of a single country; it can be seen as a market encompassing about 20 countries that share the language

Gaming Market Size

・ The Middle-East and Africa is a key growth region for the game market, and Saudi Arabia is at the heart of it.​

・ Saudi Arabia has one of the world’s youngest populations, with about half of its 34.9 million population in 2020 being under the age of 30.​

・ However, its religious, cultural, and natural environments limit the variety of entertainments.​

・ About 60% of its population, 21.2 million, are gamers, and 40% of them are women.​

・ In 2020, its game market recorded a staggering 41.1% growth over 2019, generating $1 billion in revenue and ranking 20th in the global market.​

Genre Preferences

・The most popular video game genres in France are RPG, strategy, and action

・French gamers’ preferences are similar to those of Japanese players with high preference for RPGs and strong affinity to characters

・The reason is attributed to how many French men and women grew up watching Japanese manga and anime

・Even in the action genre, games based on IPs related to animes or from Japan are popular

・The extent of Japan’s influence on the French gaming industry is shown by the fact that 9 of the top 20 best-selling video games are Nintendo games

Gaming Population Profile

・53% of French gamers are male and 47% are female; the percentage of female gamers is drastically higher than that of 20 years ago due to the increased availability of smartphones

・The average age of the French gaming population is 39, which is much higher than the EU average of 31

・Weekly playtime in Q1 2020 was 9 hours, an increase of 1.5 hours compared to the previous quarter

・Yearly spending on games in 2020 was EUR 123 (approx. KRW 170,000), an increase of EUR 13 (approx. KRW 20,000) year-over-year

Keywords for Market Penetration: Females, Mobile, Localization

・53% of French gamers are male and 47% are female; the percentage of female gamers is drastically higher than that of 20 years ago due to the increased availability of smartphones

・The average age of the French gaming population is 39, which is much higher than the EU average of 31

・Weekly playtime in Q1 2020 was 9 hours, an increase of 1.5 hours compared to the previous quarter

・Yearly spending on games in 2020 was EUR 123 (approx. KRW 170,000), an increase of EUR 13 (approx. KRW 20,000) year-over-year

References——————————————————————————-

KOCCA Global Game Industry Trend (2021 Mar+Apr Report)

Newzoo Top 10 Countries/Markets by Game Revenues

By |November 9th, 2021|Global Game Insight|0 Comments