A Market with Young Players and High Average Purchasing Power


●Key Takeaways

-Taiwanese video game market’s size is expected to grow to USD 2.8 billion in 2021

-Players aged 18–34 make up 79% of the gamer population

-The Taipei Game Show, which aims to be the first game show in the world every year, was concluded successfully (Jan. 28–31)


●Market Overview

・Taiwanese video game market is the 15th largest in the world at USD 1.231 billion
・Gaming population is around 14.5 million or approx. 63% of the entire population of about 23 million

●Gaming Population Overview
  • Players enjoy puzzle games and RPGs on mobile, RPGs are the most preferred on PC
  • The market is gradually shifting from being focused on console gaming to mobile gaming
  • The average Taiwanese gamer spends an average of about 115 minutes a day playing games
  • Players aged 18–34 comprise 79% of all gamers while players aged 35 and above make up 21%,
    which shows that the Taiwanese gaming market is driven by younger players
  • High average revenue per user and high tolerance for paid content leads to a market structure
    with high chance of generating revenue
  • Taiwan’s per capita income is lower than Korea’s, but the average amount of in-game purchases made by mobile players is around USD 66.5, surpassing Korea’s USD 65.4 by a small margin
  • When asked about how they found out about Korean video games, most said “through videos on YouTube”
  • When asked why they played Korean video games, most replied “because there are many people
    to enjoy them with around me”

●Gaming Population Overview
  • The total esports prize money awarded in Taiwan was USD 11 million in 2020, which is 16th
    highest in the world
  • The figure is much lower than the USD 112 million of China, ranked 2nd, and the USD 96 million of Korea, ranked 3rd, but higher than that of Japan which is ranked 19th with USD 9 million
  • 54% of Taiwanese gamers replied that they watch game-related content
●Taipei Game Show, the First Game Show of 2021
  • Taipei Game Show 2021, a hybrid-format event held by the Taipei Computer Association, took
    place both online and offline over four days and concluded on January 31 without major problems
  • The slogan for the game show was “Keep On Gaming,” meant to encourage gamers
  • A notable trend in the Taiwanese gaming market was high interest in “games where you read a
    story” such as visual novels
  • The Taipei Summer Game Show is scheduled to be held from Friday, August 6 to Sunday,
    August 8, 2021


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