[Insight] Latin America: Mobile-First Games Market

 ● Latin America’s Mobile Games Market
  • Mobile games account for 48% of 2021’s games market revenues in Latin America, and 58% of the region’s online population, or 273.4 million people, play mobile games.

  • Brazil is Latin America’s largest market. Its mobile players are 88.4 million, and its mobile game market is estimated to generate over $1.0 billion revenues this year.
  • In terms of mobile game revenues, Brazil is followed by Mexico, Argentina, and Colombia.
  • Mobile games market is Latin America’s fastest-growing revenue segment, whose revenue is predicted to exceed $5.1 billion in 2024.
● Mobile Games Market with Low Barrier to Entry
  • By the end of 2021, there will be over 351.9 million smartphone users in Latin America, and this number will cross 400 million in 2023.
  • Console and gaming-PC prices in Latin America are the highest in the world, contributing to the fast growth of the region’s mobile games market.
  • Internet penetration is on the rise across Brazil, Mexico, Argentina, Colombia, and Chile.

● Mobile Gamers
  • More than 50% of the mobile players in Latin America are keen to spend on mobile games.
  • The numbers of mobile payers and paying users have been increasing over the recent years.

  • In terms of spend per player, Mexican players spend more than Brazilian players.
  • Google Play accounts for more than 68% of app-store revenues in Latin America, and iOS takes a share of 29.9%.
  • The most favorite genre among Latin America’s mobile gamers is a strategy game (35%), which is followed by shooter (32%) and racing (30%) games.
  • In Latin America, the ratio between male and female mobile game players is almost 50:50.
  • Player demographics show that the highest share of players falls under the 21–35 group.
● Difference by Language
  • Latin America can be divided by language into Spanish-speaking and Portuguese-speaking markets. Brazil is the only country to use Portuguese in the continent.
  • Brazil’s leading platforms for live streams of mobile games are NimoTV and Booyah.
  • In Spanish-speaking countries, Twitch and YouTube are the most preferred platforms.

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Newzoo: Insights into Latin America

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