[Game Market in Brazil] Prospering Market Driven by Low-Barrier Mobile Games
KeyTakeaways
-70% of the online population in Brazil, 84 million in number, play games.
-Due to high prices of consoles and PCs in Brazil, most players turn to mobile.
-The main reason they play games is to compete with others.
Mobile-First Games Market
・Brazilian game market has been growing over the past years and has approximately 84 million gamers.
・In 2020, Brazilian game market generated revenues of $1.6 billion (according to Newzoo).
・Console and gaming PC prices in Brazil are among the highest in the world, creating high barriers to entry for Brazilian gamers.
・Therefore, most players in Brazil enjoy games on their smartphones.
Preferred Game Genre
・70% of the online population in Brazil plays on mobile, which is higher than 61% in the U.S.
・Brazil’s mobile gamers also stand out in their favorite genres.
・Mobile gamers in Brazil prefer competitive mobile games, including strategy, racing, and shooter titles.
・Other competitive genres that stand out for Brazilian gamers are battle royale (25% vs. 14% of U.S. mobile players) and sports (26% vs. 15% of U.S.).
・The main reason responded by Brazilian mobile gamers for playing games is to compete with and beat others.
Key Interests of Brazilian Gamers
・Mobile gamers in Brazil are particularly interested in character development possibilities and science-fiction setting.
・In contrast, only 18% of Brazilian mobile gamers find puzzle-solving appealing, a relatively low percentage compared to 42% of their U.S. counterparts.
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