Goddess of Victory: Nikke, the outcome of the collaboration between Korean game developerShift Up and the global publisher of Tencent Games, Level Infinite, was launched on November 4th, 2022. This RPG shooter game, which ranked first in App stores in South Korea, Japan, and the United States, has attracted a lot of players with its stunning illustrations and achieved over $100M in sales worldwide in its first month of release.
A Successful Case of Global Collaboration
Goddess of Victory: Nikke is a new game by developer Shift Up, the company behind Destiny Child, and was published by Level Infinite, an affiliate of Tencent Games. Shift Up is a game developing company founded by Hyung-tae Kim, who has been known as a world-famous game illustrator through his career at Softmax and NC Soft. Through his masterpieces, such as the War of Genesis Ⅲ, Magna Carta 2, etc., Hyung-tae Kim has developed his own illustration style that targets the adult audiences and combines both a realistic illustration technique and a Japanese anime style along with a natural coloring technique. As a result, he has become one of the most prominent game illustrators in the world.
Among the mobile games published by Tencent Games, by the end of 2022, there were three that were ranked in the top 5 worldwide by revenue: Honor of Kings (2016), Battlegrounds Mobile (2017), and Goddess of Victory: Nikke (2022).
According to Sensor Tower’s analysis on Goddess of Victory: Nikke’s revenue share by country until the end of December 2022, the Japanese market became the top contributor to its sales by 43.3%, followed by the Korean market (27.2%) and the U.S. market (15.2%). Also during the same period, the game’s revenue ranked 1st in the Japanese mobile gaming market and 15th in the U.S. market, making Goddess of Victory: Nikke one of the best-performing Korean games in the overseas market.
Since Latis Global took care of player support for Goddess of Victory: Nikke, we would like to look into the factors leading to its successful overseas expansion through this article.
Convenient Controls & Fascinating Universe
Goddess of Victory: Nikke is a vertical screen game that can be played with a single hand. It has been designed to be comfortable for players who use public transportation during busy commute times.
Though it has drawn a lot of attention with its attractive illustrations and strong direction, what kept players immersed in this game is its story. In it, mankind has had to escape to an underground city, the ‘Ark,’ after unidentified mechanical creatures called ‘Raptures’ invaded the world’s surface. Based on a post-apocalyptic universe, each beautiful female character has her own color and story. As an attractive A.I weapon called ‘Nikke’ with a cybernetic body able to resist the ‘Raptures’, players can learn more about this world’s past and other related stories while also increasing Nikke’s combat power and levels. It is truly a masterpiece with realistic shooting action, impactful sounds, and sad stories.
Flawless Global Localization & Game Operation
Goddess of Victory: Nikke supports multiple language options that include both subtitles and dubbing. Thanks to its perfect localization, it achieved significant success in the global market. The game is available in Korean, Japanese, English, Chinese, Thai, and German, and provides dubbing in three languages: Korean, Japanese, and English.
Currently, the player support team of Goddess of Victory: Nikke actively communicates with global players through various social media platforms, including YouTube, Naver Game Lounge, Facebook, Twitter, etc. In order to actively solve problems or bugs that occur during gameplay, player support specialists from Latis Global are putting their heart and soul into managing the game’s operation and customer service.
Overall, the reasons for Goddess of Victory: Nikke’s magnificent success in the global market are listed below:
1. User-friendly controls and interface
2. In-depth worldview, unique characters, and immersive story
3. High standard of localization
4. Effective live communication with players
Latis Global offers its expertise in multilingual game localization, player support (CS/CM), game sound, and LQA testing to game developers that aim towards an overseas expansion. For any further questions, please feel free to contact us via email, phone, online chat, etc.
Email: contact@latisglobal.com | TEL: +82 -70-8270-8500
